James B. Twitchell lives in Gainesville, Florida, and Charlotte, Vermont, with his wife, Mary. He was a professor of English at the University of Florida for many years and is the author of, among others, Twenty Ads That Shook the World; Living It Up: Our Love Affair with Luxury; Branded Nation: The Marketing of Megachurch, College, Inc., Museumworld; and Where Men Hide.
